34 States Ordered From One Portland Witch

A Seattle Mariners fan paid $15.99 to an Etsy seller for a spell to end a losing streak. The team won its next ten games. The franchise posted a shoutout to the witch on its official Instagram account. This exchange captures the current state of commerce for practitioners of witchcraft who have moved their shops online.

Etsy sellers now ship magical goods to customers across the country. Ariel Kusby, who operates the Little Witchery Shop in Portland, sent orders to 34 different states in the last year. Her largest customer bases are in Oregon and California. She sells handmade kits and supplies for her children’s books. Her autumn equinox spell kit costs $20 and includes dried apple slices and acorns.

Kusby describes her role as providing tools rather than performing the magic for the buyer. She wants customers to feel connected to the natural world and empowered in their own reality. The shop also sells her oracle deck and spell books. A book of potions is scheduled for release in July 2027 from Chronicle Books.

Julia Gates runs the Pleiadian Altar shop in Portland. She sells items like a “Break Bad Habits” spell jar and a “Bitch Be Gone” protective herb powder. She views her work as an accountability service. She says that manifesting requires effort and that a spell helps start the process. Gates posts videos on social media casting spells for public figures. Her videos have racked up hundreds of thousands of views.

Gates also offers a service for a flat fee of $5. Customers can provide a name, and she will add it to her “hex all the fascists” jar. She argues that witches should use both helpful and harmful magic. She believes energetic justice is valid when legal systems fail to provide it. Her shop items are designed to direct customer energy toward specific goals.

Ree Artemisa is a Portland artist and bruja who has sold paintings on Etsy for 14 years. She infuses her geometric and colorful art with magical intent. Her work is influenced by her Chicana and Indigenous heritage. She also sells a Refuse Boarders spell candle. The candle was inspired by a trip to Rio Rico, Arizona, where she visited family near border checkpoints.

Artemisa created a hexing fascists spell jar after seeing an organized jar at a protest on the Salt Lake City Capitol steps in March 2025. The jar contains graveyard dirt, chile flakes, and a liquid of the customer's choice. She says the item is for those who wish to abolish what holds them back from joy. She uses her art to channel emotional energy for clients who are dealing with pain or injustice.

The market for these goods has grown beyond traditional crafts. Outlets like People and Bloomberg report that spells for good weather are now common in wedding planning. A Jezebel article discussed hiring witches to curse Charlie Kirk, which was published two days before his assassination. The industry sells outcomes and feelings of control rather than just physical objects.

Gates says the Portland community views witchcraft as a political tool. She notes that the term itself carries historical weight and political feelings. The sellers use the platform to reach people who want to feel a sense of autonomy over events in their lives. They provide the materials and the intention, while the customer performs the rest of the work.